Eightfold is a comprehensive, full service digital marketing & technology company based in Arizona. Our team can get your digital products done right.https://www.eightfold.io/https://www.eightfold.io/blog/word-of-the-year-slop/https://www.eightfold.io/blog/word-of-the-year-slop/Slop may have been named the word of the year in 2025, but it matters more now than ever.Tue, 27 Oct 2026 20:22:46 GMThttps://www.eightfold.io/blog/webflow-conf-2026-recap/https://www.eightfold.io/blog/webflow-conf-2026-recap/Webflow came out swinging at their Boston conference, proving they are still the top dog in the industry by diving headfirst into agentic web development. This recap breaks down the biggest announcements and what they mean to us.Thu, 03 Sep 2026 22:58:17 GMThttps://www.eightfold.io/blog/2026-content-visibility-survival-guide/https://www.eightfold.io/blog/2026-content-visibility-survival-guide/Just 7 no fuss, tried-and-true marketing strategies to survive the AI epoch and actually get seen. Plus a little fussing, just for fun.Fri, 10 Jul 2026 22:44:04 GMThttps://www.eightfold.io/blog/10-things-that-should-exist-on-every-website/https://www.eightfold.io/blog/10-things-that-should-exist-on-every-website/Want to take your website to the next level? Discover 10 website must-haves that improve usability, boost trust, and help your site stand out from the crowd.Mon, 29 Jun 2026 22:13:00 GMThttps://www.eightfold.io/blog/just-publish-it/https://www.eightfold.io/blog/just-publish-it/Keep your site build running smoothly by following these steps, and for goodness sakes, just publish the dang thing.Wed, 20 May 2026 02:56:17 GMThttps://www.eightfold.io/blog/webflow-updates-for-2026/https://www.eightfold.io/blog/webflow-updates-for-2026/We're exploring major 2026 upgrades including real-time collaboration, GSAP animations, and AI-powered CMS management with Claude.Mon, 20 Apr 2026 20:00:53 GMThttps://www.eightfold.io/blog/what-does-the-audience-actually-need-to-hear/https://www.eightfold.io/blog/what-does-the-audience-actually-need-to-hear/Are you writing for AI bots? Or for your actual target audience? Don't forget to optimize your content for people, not just SEO. Conversions happen when your audience feels like you get why they're reading your content.Fri, 03 Apr 2026 16:44:10 GMThttps://www.eightfold.io/blog/6-quick-tips-for-marketing/https://www.eightfold.io/blog/6-quick-tips-for-marketing/The online marketing landscape is being turned on its head in 2026, requiring fast adaptation and quick decisions. Here's how to keep your strategy relevant.Fri, 20 Mar 2026 19:09:20 GMThttps://www.eightfold.io/blog/aeo-vs-aeo-vs-ai-seo-vs-aseo/https://www.eightfold.io/blog/aeo-vs-aeo-vs-ai-seo-vs-aseo/Some marketers consider acronyms a staple of thought leadership, but let's be honest, they're annoying! Let's use science to discover which one is best.Fri, 06 Mar 2026 18:01:32 GMThttps://www.eightfold.io/blog/rejecting-enshittification-a-content-marketer-s-manifesto/https://www.eightfold.io/blog/rejecting-enshittification-a-content-marketer-s-manifesto/The internet seems to be getting worse. This can be fought by creating user focused content that's actually helpful.Fri, 21 Mar 2025 18:24:41 GMThttps://www.eightfold.io/blog/why-user-first-seo-is-not-the-industry-default/https://www.eightfold.io/blog/why-user-first-seo-is-not-the-industry-default/It's an unfortunate reality: internet content production is largely focused on what the "search algorithm" wants to be fed, not necessarily what the user wants to find.Thu, 09 Jan 2025 20:35:25 GMThttps://www.eightfold.io/blog/why-use-google-analytics/https://www.eightfold.io/blog/why-use-google-analytics/I think some of you are wondering if this isn't obvious or maybe this a genuine question for others. Further, you might ask - is Google Analytics (GA) really the tool to analyze my audience data?Thu, 09 Jan 2025 20:35:25 GMThttps://www.eightfold.io/blog/what-is-content-development/https://www.eightfold.io/blog/what-is-content-development/Content development is the active production of a variety of media types for strategic service in marketing mediums and beyond. The core goal of content development is to drive users to your part of the web.Thu, 09 Jan 2025 20:35:25 GMThttps://www.eightfold.io/blog/website-design-checklist/https://www.eightfold.io/blog/website-design-checklist/In the life of a business, few moments are more daunting than the website launch. Thanks to the world of online commerce and instant feedback, your business' reputation hangs on how people respond to its site.Thu, 09 Jan 2025 20:35:24 GMThttps://www.eightfold.io/blog/tips-for-a-junior-front-end-developer/https://www.eightfold.io/blog/tips-for-a-junior-front-end-developer/Life as a front end developer will never be simple. By definition, the job balances technology and performance with website interior design. It means doing more than a little of everything. Keeping up with trends while developing a standout style.Thu, 09 Jan 2025 20:35:23 GMThttps://www.eightfold.io/blog/the-next-step-into-the-void-of-unfathomable-content/https://www.eightfold.io/blog/the-next-step-into-the-void-of-unfathomable-content/Because of the immense effort and robust level of buy-in required, content tends to become a void as a project marches on. A lot of time is put into the strategy and laying the foundation for the content requiredfor the website, but the production often comes up short.Thu, 09 Jan 2025 20:35:23 GMThttps://www.eightfold.io/blog/strategic-positioning/https://www.eightfold.io/blog/strategic-positioning/Businesses must be able to protect their profits. They do so by ensuring their products are both profitable and hard to recreate in the market.Thu, 09 Jan 2025 20:35:20 GMThttps://www.eightfold.io/blog/shopify-academy/https://www.eightfold.io/blog/shopify-academy/Modern times call for modern solutions, and for many business owners that means e-commerce. With future uncertainty in the brick-and-mortar medium, businesses big and small alike are turning their efforts to the digital realm.Thu, 09 Jan 2025 20:35:20 GMThttps://www.eightfold.io/blog/seo-2020-learn-good-habits/https://www.eightfold.io/blog/seo-2020-learn-good-habits/Good Optimization Habits for 2020 and Beyond! Rather than make a short list of best and worst habits and techniques for SEO from 2019 - I figured I'd summarize the whole decade in one short, sweet article.Thu, 09 Jan 2025 20:35:19 GMThttps://www.eightfold.io/blog/seo-for-the-roaring-20s/https://www.eightfold.io/blog/seo-for-the-roaring-20s/What do we know about the future of SEO? Well, to put it simply, Google is putting an emphasis on validating your content and ensuring you're using the best technology available to you.Thu, 09 Jan 2025 20:35:19 GMThttps://www.eightfold.io/blog/project-planning-for-seo/https://www.eightfold.io/blog/project-planning-for-seo/Search Engine Optimization, or SEO, is the process of increasing quantity and quality of traffic to a website through organic means rather than paid or direct traffic.Thu, 09 Jan 2025 20:35:18 GMThttps://www.eightfold.io/blog/remote-workers/https://www.eightfold.io/blog/remote-workers/In recent years remote learning, working and communication has increased rapidly. Of course, with globalization the need and desire for personal communication via technology has been perhaps the most ubiquitous.Thu, 09 Jan 2025 20:35:18 GMThttps://www.eightfold.io/blog/lessons-learned-from-building-our-new-site-in-gatsby-part-1/https://www.eightfold.io/blog/lessons-learned-from-building-our-new-site-in-gatsby-part-1/First, a bit on the why Updating, refreshing, and re-building your website in today's digital landscape is a must. It applies to everyone, including companies like ours.Thu, 09 Jan 2025 20:35:16 GMThttps://www.eightfold.io/blog/lessons-learned-from-building-our-new-site-in-gatsby-part-2/https://www.eightfold.io/blog/lessons-learned-from-building-our-new-site-in-gatsby-part-2/It's finally here! Part two on building our new site in Gatsby. This one took a bit longer than I intended, because while we initially launched our site with we called internally our V1 component set, we were still working hard on upgrading a bunch of V2 components and miscellaneous upgrades.Thu, 09 Jan 2025 20:35:16 GMThttps://www.eightfold.io/blog/international-strategy/https://www.eightfold.io/blog/international-strategy/Many businesses, at some point, will consider the possibility of expanding to international markets. Whether the goal is to enter as soon as possible or something they are just beginning to consider, it's important to develop an international strategy.Thu, 09 Jan 2025 20:35:16 GMThttps://www.eightfold.io/blog/figma-vs-sketch/https://www.eightfold.io/blog/figma-vs-sketch/In the world of graphic design, there are a plethora of tools one can use to finish the latest project.Thu, 09 Jan 2025 20:35:15 GMThttps://www.eightfold.io/blog/headless-commerce-a-primer/https://www.eightfold.io/blog/headless-commerce-a-primer/In today's marketplace, companies can be overwhelmed by the feeling that there's always a new cutting-edge platform they need in order to reach customers. Since this rapid platform evolution seems to be the trend for the foreseeable future, how can companies keep up?Thu, 09 Jan 2025 20:35:15 GMThttps://www.eightfold.io/blog/digital-media/https://www.eightfold.io/blog/digital-media/Historically speaking, digital media is any type of media that has encoding in a machine-readable format. This holds true today, as the digital revolution has provided a myriad of products and services, all based on coding information to machines.Thu, 09 Jan 2025 20:35:14 GMThttps://www.eightfold.io/blog/field-marketing/https://www.eightfold.io/blog/field-marketing/What is field marketing? It's a subcategory of marketing that involves direct interaction with consumers. In field marketing, organizations utilize a number of different approaches to interface directly with potential customers.Thu, 09 Jan 2025 20:35:14 GMThttps://www.eightfold.io/blog/email-newsletters-a-highly-subjective-guide-to-keeping-your-subscribers/https://www.eightfold.io/blog/email-newsletters-a-highly-subjective-guide-to-keeping-your-subscribers/If you know your audience, and hopefully you do, investing the time in developing better emails is well worth the effort. Here are some truly exceptional newsletters to inspire you.Thu, 09 Jan 2025 20:35:14 GMThttps://www.eightfold.io/blog/defining-your-brand-attributes/https://www.eightfold.io/blog/defining-your-brand-attributes/Within today's corporate landscape, identifying and distinguishing your brand attributes is essential.Thu, 09 Jan 2025 20:35:13 GMThttps://www.eightfold.io/blog/data-mines-the-where-and-what/https://www.eightfold.io/blog/data-mines-the-where-and-what/At the start of a project, an organization's team typically wants to start with discussions around their data resources. Usually, I redirect them to their content as their first step, but often these steps happen in stride and in tandem.Thu, 09 Jan 2025 20:35:13 GMThttps://www.eightfold.io/blog/create-a-powerful-content-production-process/https://www.eightfold.io/blog/create-a-powerful-content-production-process/What Does Content Mean for Your Business? Crafting memorable content isn't easy, but it's important to get it right. No matter your platform, well-written, well-timed digital content effectively does your work for you.Thu, 09 Jan 2025 20:35:12 GMThttps://www.eightfold.io/blog/customer-oriented-business/https://www.eightfold.io/blog/customer-oriented-business/Marketing is a key part of every business. It is one of the most important ways businesses work to attract customers.Thu, 09 Jan 2025 20:35:12 GMThttps://www.eightfold.io/blog/cultural-values/https://www.eightfold.io/blog/cultural-values/Understanding your organizational culture can help you build a business which supports the ideas and vision of your people.Thu, 09 Jan 2025 20:35:12 GMThttps://www.eightfold.io/blog/content-repurposing-a-guide-to-making-your-content-work-harder-than-you-do/https://www.eightfold.io/blog/content-repurposing-a-guide-to-making-your-content-work-harder-than-you-do/Content repurposing (aka "content recycling") describes a savvy strategy for individuals, brands, and companies to recycle content that previously generated high traffic volume and revive it to expand its reach.Thu, 09 Jan 2025 20:35:11 GMThttps://www.eightfold.io/blog/content-a-buzzword-or-something-more/https://www.eightfold.io/blog/content-a-buzzword-or-something-more/If you look at the history of humans and how long the internet has been a part of human life, it seems like barely a blip on the radar.Thu, 09 Jan 2025 20:35:10 GMThttps://www.eightfold.io/blog/content-operations/https://www.eightfold.io/blog/content-operations/Content operations (CO) can seem overwhelming, but it doesn't have to be. CO encompasses the technology, process, and people that will be involved in content creation across an organization.Thu, 09 Jan 2025 20:35:10 GMThttps://www.eightfold.io/blog/content-and-the-user/https://www.eightfold.io/blog/content-and-the-user/This might seem obvious to say: the content you offer needs to appeal to consumers. However, the fact that it seems so obvious might cause some groups to fail.Thu, 09 Jan 2025 20:35:10 GMThttps://www.eightfold.io/blog/best-startup-websites/https://www.eightfold.io/blog/best-startup-websites/Starting a new business can be a very daunting task. Many of us have heard the statistic that 90% of business startups fail in their first year- and this is no exaggeration.Thu, 09 Jan 2025 20:35:09 GMThttps://www.eightfold.io/blog/collaboration-among-employees/https://www.eightfold.io/blog/collaboration-among-employees/For most companies, if not all, the desire to have a team that gets along well is one of the most important aspects of operations. Many companies have clearly defined cultural values and work to find new employees who will reflect and embody those values.Thu, 09 Jan 2025 20:35:09 GMThttps://www.eightfold.io/blog/breaking-down-page-speed-insights-part-1-performance/https://www.eightfold.io/blog/breaking-down-page-speed-insights-part-1-performance/For the longest time, one of the biggest pushes in the web world has been towards responsive design and development.Thu, 09 Jan 2025 20:35:09 GMThttps://www.eightfold.io/blog/best-restaurant-websites/https://www.eightfold.io/blog/best-restaurant-websites/What makes the best restaurant websites? More and more people are eating out at restaurants which is great news for business owners!Thu, 09 Jan 2025 20:35:08 GMThttps://www.eightfold.io/blog/basics-what-your-content-does/https://www.eightfold.io/blog/basics-what-your-content-does/Typically, as our team begins a project, I bring client attention and focus to their content. Regardless of how well structured their current web site might be, or if this a completely new project, content must be the focal point for client engagement.Thu, 09 Jan 2025 20:35:08 GMThttps://www.eightfold.io/blog/content-organization/https://www.eightfold.io/blog/content-organization/So you have content for your business, but now you need to organize it. It might seem like a simple task of picking a software, but there's a lot more to consider.Mon, 13 May 2024 00:00:00 GMT