Search Engine Optimization, or SEO, is the process of increasing quantity and quality of traffic to a website through organic means rather than paid or direct traffic. For any business or individual with a website, SEO is undeniably an important part of the process. At this point, many are at least aware of the necessity, though a number are still working to catch up.
While many recognize the importance, some are reluctant to spend the time or money needed and potentially feel unsure of the payoff. SEO is something that requires continuous work and it can take time to see results.
It is well worth it though versus the alternative of doing nothing. Anyone who wants to see their business grow needs to engage in SEO on some level. It does require work, but with proper project planning for SEO it is absolutely possible.
Setting goals is an incredibly helpful way to measure the work one does. Without goals work can feel aimless and people often struggle to complete tasks without knowing the purpose.
A timeline will further help ensure completion of tasks as well as help to measure progress and understand how long it is taking to accomplish certain goals.
SEO Goals could include: